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Sábado, 31 Enero 2015 01:08

Seminario Taller Online - 4 Seminarios Taller en una sola capacitación.

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 ¿Por qué participar?

 

  • Es una excelente oportunidad para ser partícipe de un seminario taller único en su tipo y estilo.
  • Reforzar el posicionamiento de su empresa o de Ud. mismo como profesional, a través de esta capacitación.
  • Conocer casos de éxito de empresas latinoamericanas.
  • Actualización de las nuevas tendencias de marketing y comunicación Below The Line.
  • Reflexionar sobre los principales ejes que hoy determinan la función de un profesional BTL, como son: crecimiento rentable, innovación, liderazgo y estrategia.
  • Interactuar e intercambiar ideas y experiencias con otros profesionales del Below The Line.
  •  

    Objetivos


    Adquirir los conceptos, hechos y principios que le permitan acceder al conocimiento del mundo BTL para sumarse activamente en campo de las comunicaciones integradas. Adquirir las destrezas, procedimientos y estrategias que le permitan fomentar la capacidad de observación, análisis estratégico, pensamiento crítico y hábitos de trabajo profesional. Profundizar el conocimiento y la experiencia profesional de las herramientas Below The Line en aquellos profesionales que se desempeñan en agencias y/o anunciantes.

    Dirigido a


    Todo profesional que desea desempeñarse en comunicaciones Below The Line.
    Responsables del manejo de marcas, Brand Managers y para quienes participen en el Área de Servicios de Marketing (eventos, activaciones, sponsoreos, etc.). Directores y/o Ejecutivos de Cuentas, Planners, Directores Creativos y Coordinadores de Agencias de Promociones. En Agencias de Publicidad; integrantes del Área BTL (Cuentas, Creativos y Planificadores).

    Temas a Tratar

     

    • Tendencias del Marketing Below The Line Actual.
    • Del Brief de marketing al punto de venta.
    • Comunicaciones unificadas para la maximización de la experiencia con clientes.
    • Como utilizar medios digitales BTL y cerrar la comunicación con acciones cara a cara.
    • La fidelización de Clientes, una manera de hacer crecer el negocio.
    • Generación de Leads (prospectos) de una manera inteligente y precisa.
    • El MKT Directo e Interactivo, el MKT Promocional y el MKT en el punto de venta como herramientas de alto impacto y bajo costo.
    • El cambio de Paradigma de la Transacción comercial a la Relación con nuestros públicos y como mantener Clientes Satisfechos.

    Reserve Aquí

     

    Read 8951 times Last modified on Jueves, 18 Febrero 2016 03:21

    266 comments

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